Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Circus, Kids, and African Stories: Not Your Average Female Founders w/Kate Laviolette, Nmasichi Chukwuemeka and Jenn Grubb

• Melissa Snow - Powerful Women Rising, LLC • Episode 100

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Forget the cookie-cutter approach - these entrepreneurs prove success comes from embracing what makes you different. 

In the final episode of our five part 2024 PWR Impact Awards Winner Series, you'll hear from three incredible women who are proving that there’s no one way to build a successful business:

🎪 Kate Laviolette (Empowerment Award Winner) – A yoga therapist, energy worker, aerial coach and circus artist who helps people break through physical and mental limitations, turning movement into empowerment.

📖 Nmasichi Chukwemeka (Rising Star Award Winner) – Founder of Tribesand History, an African storytelling platform, Nmasichi is on a mission to preserve and share authentic African narratives through games, books, and media.

🐝 Jenn Grubb (Connector Award Winner) – Creator of The Buzzy B, a go-to parenting resource, Jenn connects families with the information, support, and local events they need to navigate parenting with confidence.

Despite their different industries, these women have each built businesses rooted in impact, empowerment, and community.

You'll Hear:

✅ How to turn your personal story into a powerful business mission

✅ The importance of human connection in an increasingly digital world

✅ How to overcome doubt and take bold action, even in the early stages

Success isn’t about following a formula—it’s about embracing what makes you different and using it to create impact. Listen now for insights and actionable strategies from these inspiring entrepreneurs.

Want more real talk, strategies, and inspiration? Subscribe now so you don’t miss the next episode!

Links & References:

Learn more about Kate Laviolette:

Learn more about Nmasichi Chukwuemeka:

Learn more about Jenn Grubb:

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Connect with Me, Your Host Melissa Snow!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.

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Melissa Snow:

Hello ladies, Welcome to the Powerful Women Rising podcast.

Jenn Grubb:

Hi, thanks for having us.

Melissa Snow:

Yes, so excited to talk to you today, Three of the winners of the 2024 Powerful Women Rising Impact Awards. This is our first year doing those awards. I've been wanting to do something like that for years and finally, I mean in full transparency. It's because I have an amazing VA this year and I'm like, hey, you know it'd be really fun, and every time I have a great idea, she like actually makes it happen. So, uh, shout out to Meredith. But we got to do the awards. We had some really amazing people nominated for awards. Um, everybody was nominated by their peers. Anyone could nominate anyone they wanted to, and then we had a panel of some really awesome female entrepreneurs who judged the entries and decided on the winners. So congratulations to all three of you. We're going to talk a little bit about your individual awards in a second, but first go ahead and just introduce yourself to everybody. Tell our listeners who you are and what you do, and we'll start with you, Kate.

Kate Laviolette:

Hi, I'm Kate LaVia Lenz. I own Live Beyond Limit, which is a yoga, aerial and wellness studio in Fort Collins, Colorado. We do local and international community trips and retreats and workshops, as well as classes and private support, and I am a yoga therapist and an aerial coach and so, beyond running the business, I like to have a pretty hands-on approach with our clients and and really see the power of movement, see the power of connections, see the power of community each day. So thank you for having me, I really appreciate you having us and supporting the awards.

Melissa Snow:

So yeah, we're excited to talk to you. How long have you been in business, Kate?

Kate Laviolette:

This studio has been open for 10 years. I've been in business for myself for about 12 of those years and it's just been a nice evolution ever since I started small and recently moved into a really larger, better for circus space and better for like community events, and so it's been pretty fun to see how much a space can change the approach and empowerment as well.

Melissa Snow:

so, yeah, I love the evolution of everything. It's super cool, it's so cool if you could go back to you 12 years ago and be like, hey, look at what you're doing now, would you believe deal?

Kate Laviolette:

Oh yeah yeah, my cheerleader, which is pretty helpful. You know, the name of the business is Live Beyond Limit, so every time I I've had a doubt, it's just coming back to that and going for what I believe in and what I'm supposed to do, and so I'm doing it. I love that Good for you.

Melissa Snow:

Masichi we're going to go to you next. Tell us about you.

Nmasichi Chukwuemeka:

Hi everyone, my name is Masichi and I am the founder of Tribes in History, which is an African storytelling platform where African stories are told through different media formats, so this can be through games, through quizzes, through pictorial books. I am also the founder of Massive Brands, which is a branding platform for speakers, authors and coaches, so we help them with their brands. So that's what I do, and I am a full-time entrepreneur.

Melissa Snow:

Love it. And how long have you been an entrepreneur?

Nmasichi Chukwuemeka:

Interested. I started my business, so I started Tribes in History August of last year, and that was how I got the Rising Star Award, because it's supposed to be for women who have been in business for less than a year. And I started Massive Brands at Pearl May last year also. Okay so pretty new.

Melissa Snow:

Yes, that's awesome. Good for you. I'm excited to talk to you more.

Jenn Grubb:

Jen, tell everybody a little bit about you. My name is Jen and I am the founder and owner of the Buzzy Bee and basically the Buzzy Bee is everything that you need or want to make parenting easier and more fun.

Melissa Snow:

That is amazing. How long has the Buzzy Bee existed?

Jenn Grubb:

The Buzzy Bee itself has only been up and running for six months, but I've been doing it for over seven years. I just rebranded and so I could have less stipulations and rules and I could reach out to more of the community that I wanted to and do more things with some nonprofits that I wasn't able to and had restrictions when I was under a corporation. So Okay, that's awesome.

Melissa Snow:

So what kinds of services does your business provide?

Jenn Grubb:

So on my webpage I have like guides like where to camp, where to fish, where to hike with kids. I have like the best sledding hills. I have, um, anything and everything for the holidays, like where's Santa, where's the pumpkin patches, where's the Easter bunny going to be. I have all of those. And then I have articles like parenting tips, like what to do when your kids just fight all the time, or postpartum ideas, or I have breastfeeding and lactation ideas. I have crafts, tons of crafts for the kids, and then I have a calendar of events that has between five and 50 events every single day going on around the local market. Right now, my main focus is Colorado Springs. It's basically from Larkspur down to Pueblo, but eventually we will take this nationally.

Melissa Snow:

That's awesome. I'm already thinking of, like all kinds of people that I want to send your way and people I want to connect with each of you, which is awesome. Okay, so let's talk about your individual awards. So, kate, you were the winner of the Empowerment Award, and that award was created to honor someone who uplifts and empowers other women, who creates opportunities for other women to grow and succeed and thrive. So, obviously, we heard, I read a little bit about you in the multiple submissions that you received, the multiple nominations that you received, but tell us a little bit about how this empowerment piece plays into your business and what you do in your work that helps other women grow and succeed.

Kate Laviolette:

Yeah Well, empowerment is the center of what we do, what I do with Live Beyond Limit. I started the studio because I am a hyper mobile individual. I kind of was on the boundaries of traditional medical care and it was alternative therapies that were really connected. The dots gave me the information, got me the support teams that I needed to heal. And I find that that's kind of the case with a lot of people. We intellectualize so much in our lives, we have such busy lives and are on the go all the time and we forget to feel and connect our thinking with our feeling and remembering, like, quite how vast and limitless we are in mind and body and how capable we are, with the right community and the right team behind you and someone who believes in you. And I think it took me. I think my mom was really a very pivotal person for me because I was doing a college essay to talk about how I've overcome obstacles you know the traditional college essay and she really asked me about the way I describe things and asked me how to, if I really believed that perspective. And for the first time it was kind of this time where I was like whoa, I am the author of my story, I really can change the perspective, change the lens, change the tone, and our words have so much meaning.

Kate Laviolette:

So, with Beyond the Mint was born, I wanted a place where people could be treated like people. I have worked at some corporate gyms and facilities before and really didn't like that. Things were about quotas and showing up because you had to do a job rather than show up because you cared about what you were doing and you really wanted to connect with people in their capacity. I think the world's going to be a better place when we're a part of a community and when we believe in ourselves. Um.

Kate Laviolette:

So that's why I started what I do and in every session, you know it's really listening to the language, seeing how people are moving, where they're storing things Um and what, what those things are serving them Um, cause we all have stuff we're not ready to go through all of our stuff and they all serve purposes for our birth and life. Um. So you know, it's really for me um bringing that empowerment to accept our journey and to appreciate where we are and what our capacity is and how we can grow and move at our own individual paces with a community that actually appreciates us. So it meant a lot to get this award because of what I truly, truly care about and I think everybody deserves to be empowered and seen. So thank you, thank you Absolutely.

Melissa Snow:

Yeah.

Melissa Snow:

I think that community piece is very important to being able to create a space where women feel accepted, they feel, um, empowered, they feel safe, right, especially with the kinds of things that you do with you know any, I think.

Melissa Snow:

Anything that involves moving your body, maybe in a way that you haven't moved your body previously um, it's easy to get caught up in like, oh, I couldn't do that because my body looks like this, or my body weighs this amount, or my body is like this, and so for you to be able to create that space where everybody is welcome and everybody is capable of getting the results and doing the work and having fun and all of the things, I think is awesome.

Melissa Snow:

Masichi, I want to go to you next, because I think that your business also is very connected to your own personal journey, and you were the winner of the Rising Star Award, and that award was created, as you mentioned, for someone who's only been in business for a short time but is already making a big impact, who is showing a lot of drive, a lot of skill and a lot of potential that people are noticing. And you were nominated by many, many people. I think you had more nominations than anyone in this award, yeah, and you and I don't even have like the same circles. It wasn't even like we know all the same friends. So congratulations on that. You're obviously doing some really amazing things in the world. Tell us a little bit about what this award means to you and how you, how you have that kind of drive, that kind of motivation Like what, what keeps you going? In this first year that can be pretty hard.

Nmasichi Chukwuemeka:

Yeah, so for tribes in history, this is the thing. Growing up, I I'm ethnically Nigerian, so I grew up in Nigeria and growing up I loved reading comics. I read a lot of comics, I watched a lot of animations. I was very creative. I was very creative child growing up, so anything that had to do with like drawings and stuff like that, that was me and I realized that most of the books, most of the comics I read, I really love actually comics and I read a lot of um babysitters club and um goosebumps and all of that. And I realized a lot of them didn't really have it, didn't really have like black characters. I didn't really see a representation of them, didn't really have it, didn't really have like Black characters. I didn't really see a representation of me there.

Nmasichi Chukwuemeka:

And this was me noticing this when I was 10, 11. I wasn't even grown, I was still a child, and it left an impact on me and I remember one of the things I was reading this comic one time and I was just like I want to make something for someone like me and that was literally how Tribes and History was born. This was when I was, like I said, 10, 11 and moved to the US as a teenager and I mean, the drive was still there, but I didn't really know anything about starting a business, I didn't know what to do anything like that Went to school, did college and did a corporate for two and a half years and I was like this is not for me, this is not my calling. So I actually quit my job and went into the business full time and the drive it just comes from wanting people to know more about Africa aside from what you were shown in the media.

Nmasichi Chukwuemeka:

There is a lot. There's a lot of stories that Africa has, for instance, the Dahomey Amazons, which Viola Davis she did a movie on that. That is a story that should be told. The sources of Black Panther, wakanda Forever, has shown us that we want to hear. People actually want to hear positive stories about where I'm from. So it's something that drives me. I am literally working at 3am, not because I have to, but because I am so passionate about what I do and I want people to know about it. So you talked about me receiving a lot of votes. What happened was I literally just posted on LinkedIn. I was like guys, vote for me. And ever since last year on LinkedIn, I've been posting like every day, so I've kind of been building a tribe there and people are aware of what I do in tribeses and History and it resonates so much with them.

Nmasichi Chukwuemeka:

And then they've also, like, joined our Slack private community. So it's just something. Just building Tribes and History is something that empowers me so much, like it's just something that I wake up every day and I'm like what is is the next thing, what are we doing next? How are we pushing this next? And you know the making waves that you talked about I'm also looking for, I'm always looking for opportunities in business. I'm always like applying to accelerator programs, I'm always applying to grants, I'm always applying to different things. So I think my community sees that, I think they see that drive and I think that was what propelled them to also vote.

Nmasichi Chukwuemeka:

When you know, I requested because I saw it and I was like, hey, guys, please vote for me. And I didn't even know the people that voted. Honestly, I was just like please vote for me. And they did. And winning this award it means so much to me because I know I put in. I work very hard in my business. Ever since I started this business, I've been working like very hard and also very smart. So winning this it just it made me realize that, okay, people are actually seeing this. I'm not just out there, you know, I guess, throwing spaghettis on the wall or something. So, yeah, this award means a lot to me.

Melissa Snow:

Yeah, people are definitely noticing and I think there's also something to be said for having a real purpose driven business right. This isn't just like, oh, I'm going to sell this thing because I can sell a million of them and be rich and go out on my jet. Like there's a. There's a real purpose, a social purpose behind it and people love to get behind that too. And one of my favorite things about talking to entrepreneurs I kept looking at Kate, because every time your smile got bigger, kate's smile got bigger and it's like I could sit here and talk to you about like the weather and what you had for lunch and all the things and you would be nice and kind and we would have a fine conversation. But as soon as I start talking to you about tribes in history, just like your whole face lights up. It's like a whole other person and I just love.

Melissa Snow:

I love that about entrepreneurs, because so many of us we didn't get into what we got into, because we were like, oh, I really want to do my own bookkeeping and I really want to do my own social media management. Like that wasn't what we signed up for. We got into it because the thing that we do lights us up and we feel so passionate about it. And I'm sure you know, if we could see Kate on the aerials, we would see the same thing. Or you know teaching yoga and things like that, so that's really awesome. So thing. Or you know teaching yoga and things like that, so that's really awesome.

Melissa Snow:

So, congratulations to you as well on that award. It's amazing, jen. I'm going to go to you now One of my favorite awards Connector of the Year. You know I'm all about networking, creating connections, helping women build businesses and communities, so this is a big one for me. This award was created for somebody who seems to know everyone and someone who is always putting people's names out there in rooms that they're not in right. We love it when people hype us up to our face, but even better when somebody hypes us up behind our back, and this is also for someone who is openly willing and able to make introductions right. It's like I have a conversation with you and I'm like this is what I'm struggling with. You know exactly who I need to talk to, or this is what's missing in my life. You know exactly who I need to talk to, so tell us a little bit about how being a connector has played into your business and helped you be successful being a connector has played into your business and helped you be successful.

Jenn Grubb:

If it wasn't for my women support group for lack of a better term I probably would have thrown in the towel. When I rebranded six months ago, I didn't think I could do it, and the powerhouse of women that I have in my circle or tribe or however you want to, were the ones that were like, why don't you just go out on your own and do this? They're like the people follow you, not necessarily the name, and so I was like, okay, I'll give it a shot, and it has been probably the best decision that I had ever made. The women are the backbone, the other businesses, the people that I'm meeting through networking, or I mean most people either know kids or around kids or have kids, or I mean I went from law enforcement to teaching to now owning my own company, and the people that I have met and worked with over the last couple of years have really been encouraging.

Jenn Grubb:

And I love being in the community, I love bringing people together. I love I'm stepping out of my comfort zone by going to more networking events. I'm great one on one and I'm great with you know, oh, I know somebody I can, you know, hook you up or I can help people with this or that. But you know, big events is not my level of comfort per se, but empowering other women is just good for business, at least in my, in my opinion, they're the heart of everything we do, especially for me.

Jenn Grubb:

You know, my business the backbone is parents. So you know, I want to reach out and talk to other women and get to know other businesses, because businesses can also advertise on my page and get to the community of parents as well, and it's something that for a long time, no matter what my job was, I was never super excited. You know, to get up and work and I do get excited almost every day. Still, I mean, I have not made a dime, but I still get up and I'm excited and at least knowing getting this award, I know I'm reaching people and I know that what I'm doing is having an effect and it was a surprise and it was a shock, but it's um an honor and I guess, with my only having six months into it, I'm glad that it is starting to make an impact and I'm only excited to see where, where we go with this.

Melissa Snow:

So yeah, I love what you said about community and it's interesting because all three of you talked about community in a different way. Right Like, kate's creating a community in her space and Jen's got a community, several different communities right Cause you've got, like, these resources and people that you can refer to. You've also got your own little probably not little big cheerleading squad and the people that support you and the people that keep you going. And I loved what Masichi said about having this community on LinkedIn and just putting it out there like hey, here's this award and you know, and people are noticing what all three of you are doing and people are impressed and people want to support you just as much as you want to support other women. So I think that's really cool.

Melissa Snow:

So obviously, community is one of the things that helps all three of you. I'm guessing, when things are hard, when you are questioning what you're doing or why you're doing it, or if it's ever going to work, I think whether you've been in business for six months or you've been in business for 16 years, you still have moments where you're like everything is terrible, why am I doing this? I'm going to go get a job. So when you go through those moments? What is it that helps you keep going?

Kate Laviolette:

I always take some space. If I get to that point, I know that no amount of effort I put in is going to make me better. I need space and perspective. So whether that's like a self-carity or going to the mountains or my favorites, going to the beach and making sure I have enough travel in my life so I don't ever get to that point but really shifting perspective, trying to step away from the business for a minute, recognizing that I'm clearly overwhelmed. If I've gotten to that place, I'm really just kind of working through that level of energy for a split moment before going back to my team. But really and truly we're better when we stand together and that what we do matters. But what I do matters and it changes lives. And even if one life has changed, that's how many countless lives that come in contact with that. And then coming back to what's the core mission what's the core mission of what I do and why do I do it? I think that comes back to empowerment. We deserve to be empowered joyful, thriving people.

Melissa Snow:

That idea of taking a few steps back and taking a pause is great advice, because I think most of the time when we get to that space, our instinct is to do the opposite. Right, it's like, okay, well, if nothing's working and everything's hard and I'm overwhelmed and I'm blah, blah, blah, then that means I need to stay up until three o'clock this morning tomorrow morning to like, do all the things and I need to do this and work harder and do more. And that idea that, like, actually the opposite is probably going to be way more helpful for you is a very good reminder for people. What about you, jen? What keeps you going?

Jenn Grubb:

Knowing that people need what I do. I am a parent of four girls and my oldest and youngest. There's a 30 year gap, and so there's a huge year gap, and so there's, yeah, a huge, huge gap. But I have surrounded myself with some pretty amazing ladies. We do a lunch and learn. Every Tuesday we get together and we just have lunch and we talk about what's working, what's not working, things that you know this worked for me, it might not work for you and trying to put your own twist on it, you know they've seen a value in what I do and if it wasn't for them empowering me, I would not have decided to go further.

Jenn Grubb:

We're all kind of growing together. A lot of us have started around the same time and we're just helping with growing our businesses and getting our names out there. And some of this is like so many people like immediately jump into finances and spending money on this, that and the other, and it's like if you can get the right people to just like and follow and help you get the word out. That's what's most important. And once you're getting out there, then you know people are starting to recognize. Once you're getting out there, then you know people are starting to recognize and being a entrepreneur or a young business owner or, for me, an old business owner who's just starting out, the simple likes and follows and shares are where a lot of it is at. And getting people all together and, you know, collaborating and trying to come up with ideas and getting to know the people around you, you know, just empowering women is just it's good for business.

Melissa Snow:

Yeah, and I think I mean obviously that mindset that you have is the reason that you were nominated and won the Connector of the Year Award, because I think there's a lot of entrepreneurs, especially in the beginning of business, before they realize how things really work, that are like you know, I'm going to do all of the things and I don't need anybody else, and networking is a waste of time, and why would I promote her when I could be promoting myself? And you know very much like a scarcity, competition kind of mindset, and I agree with you it's. You know, when I switched my business, I was a dating and relationship coach before I moved into business and you know, teaching people how to network and how to grow their business through connections. I was told by several experts that that wasn't going to make me any money, because building your business that way takes time and people want to buy the like here's five things you can do today to make six figures by tomorrow Like that's what we want to buy, and so maybe it's not the thing that's making you money right away, but I know that the way that you're building your business is going to be the most sustainable form of business growth for you, you, because all of those relationships just keep multiplying.

Melissa Snow:

Right Like you and I make a connection. So now you have access to my network and now I'm telling my network about you. And so now there's a hundred other people who know about you that you haven't had to sit down and have a hundred coffees with, which is a bonus for you, and you know, these people are all coming to you then as warm leads because they know like and trust me. And if I know like and trust you, then it must be good. So I love what you're doing, I love how you're doing it and keep it up, because you are a hundred percent on the right track. Thank you, and Masichi, let's go to you. How do you keep going when it's hard?

Nmasichi Chukwuemeka:

um the first thing I do is to go cry because that's a good first step, yeah let those tears out and then I call either my mom, my partner or my brother.

Nmasichi Chukwuemeka:

I am very close to my family, very, very family oriented. All of us in our family were like very, very close. So usually I call my brother and he's an entrepreneur too, so he has been an entrepreneur for, I believe, 15 years there about. So he always has like words of wisdom. Or I call my mom and she lets me cry and consoles me, cry and counsels me. Or I call my partner or one of my close friends and I feel like the support I have and the community I have around me just helps me and just makes me feel, know that I'm not alone. And another thing that I do also is I I pray, I'm, I'm a Christian, I, you know, I trust God, I love God. So I pray, I commit things into his hands and I have faith that it's going to get better and it always gets better. So how do I move forward? It's through community, through my faith and also other entrepreneurs around me. Yeah, this is how I keep my sanity community, prayer, family and, of course, crying.

Melissa Snow:

Don't forget that part. That's an important part. Well, and I think I want to go back to something that Kate said too, because I think this is very true for all three of you, because all three of you are clearly very passionate about what you do and particularly about the people that you help, and one of the things that she said was about remembering why you're doing what you're doing, and that there's people out there that need what you're doing, and I say that a lot Like right now there is someone out there who is struggling because they don't know that you exist right, and that's true for all three of you. Everything that all three of you are doing is so important and I hope that you will remember that impact that you're having, that you will remember the significance of this award. I mean, yes, like every award that ever existed, it's only there because I invented it and decided it was a thing, and also, people who are not me nominated you right. They saw what you were doing in the world and they knew that you needed and deserved that recognition, and that's really huge.

Melissa Snow:

We were just talking on an interview that I did with a couple other winners earlier today about how we get negative feedback or something bad happens or something doesn't work and we'll obsess about that for like a week, right. But we win an award or someone says something to us about like you've really changed my life. Or like I'll get a random email. That's like I just found your podcast and I've been binging it all weekend. It's helped me so much.

Melissa Snow:

Blah, blah, blah. And I'm like, okay, that's nice, anyway, blah, blah, blah. So really allow yourself to take in the significance of the fact that even one person on earth thought you know what. Jen is important enough and making a big enough impact that I'm going to take a minute to nominate her for this award. And I'm just so impressed by the work that all three of you are doing. I'm so glad that you are part of this world, that you are doing the work that you're doing to empower women and to empower people. It's very inspiring. So if people want to learn more about you, if they want to connect with you further, get on your radar.

Kate Laviolette:

what is the best way for them to do that? Kate, to hop on our website livebeyondlimitcom. There's a contact page that goes directly to me If you have any direct questions. You can see how to get involved in our community trips and our trainings and upcoming shows Jen.

Melissa Snow:

how can people connect with you?

Jenn Grubb:

I'm on all the socials and the Buzzy Bee. It's just the website. The B is just a letter B, it's not B-E-E. I'm always looking for tips and suggestions to what the people want. If you want an article on something, please let me know. If you want a guide on something that I don't have yet, please let me know, because anybody can reach out to me by email or social medias or the website.

Melissa Snow:

Awesome, Masichi. How can we find out more about you?

Nmasichi Chukwuemeka:

I am mostly on LinkedIn a lot of the time. So and my LinkedIn is my name, masichi Chukwemeka I do have a Tribes and History website, which is tribes and historycom, and also our tribes and history Instagram, so you can also connect through there. But LinkedIn is like your best bet because it's directly to me. For the Instagram, I might not be the one, because we do have a couple of people that handle that. So, yeah, that's how you can connect.

Melissa Snow:

Awesome. I will put all of those links in the show notes so that people can reach out to you. Thank you again for everything that you're doing in the world and for doing this interview with us. It was awesome, and have a great rest of your day, ladies. Thank you. Thank you so much.

Nmasichi Chukwuemeka:

Melissa, Thank you guys.

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